At Love Blue Inc., our mission has always been clear, protecting our oceans and waterways through community-driven cleanups and sustainable initiatives. From the very beginning, we knew that raising awareness was just as important as taking action, which is why we’ve always loved offering unique Love Blue merchandise to our supporters. But let’s be real, managing merch can be a challenge!
In the early days, our founders, AJ and Nick, were making the merch themselves. With little experience in the process, they quickly realized that printing, packing, and shipping orders were taking valuable time away from our core mission. Over the years, we experimented with different platforms, bulk orders, and direct shipping, but we still struggled to find a system that aligned with our sustainability values while also making it easy for our community to support us.
That’s why we’re thrilled to announce our new partnership with Bonfire!
What is Bonfire?
Bonfire is an online platform that allows organizations like ours to create and sell custom apparel without handling inventory or shipping. What makes them stand out, though, is their commitment to sustainability. Through their Sustainability at Bonfire initiative, they take steps to ensure their production process is as eco-friendly as possible. From printing on responsibly sourced apparel to using water-based inks and minimizing waste through their on-demand model, Bonfire aligns perfectly with Love Blue’s dedication to protecting our planet.
Why This Partnership Matters
By teaming up with Bonfire, we’re able to do what we do best, focus on expanding our impact all while still providing our community with awesome, high-quality merch. This hands-off approach means:
Less waste – No more over-ordering or excess inventory.
More sustainability – Eco-conscious production practices that align with our values.
More focus on the mission – Instead of worrying about logistics, our team can dedicate more time to cleaning up our coasts and spreading awareness.
Plus, our new merch designs will continue to showcase the incredible artwork of Ben “Tripp” Smith from our partners at Mellow Grove, the same team behind our iconic cig surfboard project.
Thank You to Our Supporters
None of this would be possible without our incredible community. To those who have supported us over the years, whether by buying our first handmade merch, repping our gear from past collections, or simply spreading the word about Love Blue, we are so grateful. This new chapter with Bonfire is all about growing our impact, and we can’t wait to see you rocking our new sustainably made apparel.
Stay tuned for our upcoming merch drops, and as always, thank you for being part of the Love Blue Family. Together, we’re making waves for a cleaner future! 🌊💙
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